New York Post Wednesday May 6, 1998
Tucson, Ariz.-- The bounty in the Wild West city
is $50,000. Dead or Alive. But not too squished.
These are the rules drawn up by a Tucson pest
control company offering $50,000 to the person
who catches one of 100 specially marked cockroaches
it will spread around town today in an advertising
stunt.
"There's already been a citywide panic and
we haven't even started yet" said Bruce Tennenbaum,
Owner of Arizona Pest Control.
The promotion will get under way with a University
of Arizona professor releasing 100 American roaches
with bar-coded bellies in 100 different spots
around town.
Everyone who finds one of the bar-coded roaches
before June 26 gets at least $100.
Tennenbaum admits the chances of winning are
not great: Tucson already has more than 1 million
roaches.
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