Tucson Citizen May 6, 1998
Usually, the only response for hanging out with
a cockroach is that satisfying "Sklertch"
sound made when the sole of your footwear compresses
its yucky carcass into a lower-profile package.
Now, there's an unlikely pairing that will-temporarily-change
all that: roaches and bucks.
Not the deer variety. Cash. Filthy lucre. The
pricey sum of $50,000 to be precise.
To make this funding your own, you've got to
locate a particular roach buddy with whom to hang
out, one sporting a nifty little bar code affixed
to its undersize with surgical adhesive.
If you locate a roach with the right bar code-
there are 99 impostors with non-grand prize bar
codes- and you haul it dead or alive back to Arizona
Pest Control, you'll get the $50,000.
If you haul in one of the 99 non- grand- prize
winners , you'll still win a not -to- be scoffed
at $100. The bearer of the largest of the bar-coded
critters will win an extra $1,000.
And, said APC owner Bruce Tennenbaum, anyone
bringing in one of them after the contest is completed
June 26 will win a year's free pest control treatment.
Tennenbaum is no stranger to the world of business
promotion. Perhaps you recall his "fastest
roach" event last year and "largest
roach" extravaganza from a year earlier.
Tennenbaum has arranged to have 100 bar-coded
denizens released at a like number of locations
throughout the city area.
So get out your roach camo and aerosol "weapon"
of choice (hair spray is said to be nicely effective)
and start prowling.
Tennenbaum, and city sanitation officials, discourage
searches in the city's sewer system, saying none
of the specially marked roaches will be released
there.
You have until June 26 to locate the big winner,
or one of it's compatriots, and tote it down to
Arizona Pest Control for your just deserts.
Incidentally, since there are an estimated 1
billion roaches in Tucson, your chances of finding
the grand-prize winner are less likely than your
winning the lottery. But look at the bright side.
You don't have to by a ticket.
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