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La cucaracha, la cucaracha
The Arizona Republic
April 29, 1998

Slowly she turned. Step by step. Inch by inch she moved in for the kill. Thwack!

With the speed of a shoe, the chance at $50,000 was gone. Smashed to mush. Reduced to roach goo.

"Sorry, honey," she wailed. "I forgot."

"Dang," he replied. "There goes the kids' college fund."

Southern Arizona will witness countless such human dramas as cool cash forces folks to reassess that most hated invader of hot summer nights: The American cockroach.

Those big, yucky sewer roaches that can turn a kitchen into a scene from a Stephen King novel with the flip of a light switch are not just vermin anymore.

They are worth big bucks in Tucson. At least one of them will be.

The city to the south can "thank" the exterminating company that brought the Old Pueblo a competition in 1996 for the biggest roach and another last year for the fastest cucaracha. This year, Bruce Tennenbaum of Arizona Pest Control is offering $50,000 for the right roach.

No, don't check out the personal ads.

This high-priced fellow will be one of 100 released on the streets of Tucson this summer. They will be marked with bar codes and numbers visible only under special lighting.

The odds are not much better than in the paper lottery. Out of the zillions of roaches wandering sewers and sinks, only one will be the $50,000 roach. Other marked bugs will bring $100.

But Tennenbaum hopes the promise of roach bucks will get people's attention.

In addition to attracting new business, he told the "Arizona Daily Star" he hopes to land an invitation to Leno or Letterman. Wouldn't that delight the Chamber of Commerce?

Competitors can bring their specimens - dead or alive - to Tennenbaum's place from May 15 to June 26. They'll be frozen for a big bash. The catch will be displayed under the right light during a Tucson Sidewinders game.
The winner gets the cash.

The losers should get their heads examined and their hands washed.

 

 

 

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